Over the past few weeks I've been out and about, talking to tradespeople across Scotland — plumbers, electricians, joiners, landscapers. And I keep hearing the same things.
"My Facebook page is enough." "I get enough work through word of mouth." "Websites are too expensive." "Nobody searches for me online." "I'll sort it when things quieten down."
Sound familiar?
These aren't bad people making bad decisions. They're busy people running good businesses — and they've just never had anyone sit down with them and explain, honestly, what's myth and what's reality when it comes to getting found online.
That's What This Series Is About
Over the next six posts, I'm going to tackle each of those objections head on. No jargon, no sales pitch — just straight answers to the questions I hear most often.
Here's what's coming:
- Post 2: "My Facebook page is my website" — why Facebook and a website do completely different jobs
- Post 3: "I get enough work through word of mouth" — what a referral actually does before they call you
- Post 4: "Websites are too expensive" — what a website actually costs versus what it brings in
- Post 5: "Nobody searches for me online" — the numbers might surprise you
- Post 6: "I'll sort it when things quieten down" — why that day rarely comes, and what to do instead
- Post 7: The wrap-up — everything tied together in one clear picture
Some of you will finish this series and think "right, I need to do something about this." Some of you will finish it and carry on as you are — and that's fine too. But at least you'll know the facts.
See you in the next one.
— Chad, A New Dawn AI
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