Right, let's talk about Facebook.
Because I know a lot of tradespeople use it as their main — or only — online presence. And look, I get it. It's free. You probably already use it. Your customers are on there. You can post photos of your work, collect reviews, get messages.
Facebook is genuinely brilliant for all of that.
What Facebook Can't Do
But here's what Facebook can't do for you.
It can't make you show up when someone Googles your trade in your area. Google and Facebook are two completely separate things. Google doesn't pull your Facebook reviews into its search results. It doesn't use your Facebook page to decide whether you're a trustworthy local business.
So when that homeowner types "roofer West Dunbartonshire" at 10pm on a Sunday, your Facebook page won't help them find you. Only a website — with proper local SEO — can do that.
The Control Issue
There's also the control issue. Facebook owns your page, not you. They can change how many people see your posts (and they do, constantly). They can change the layout. They can even suspend an account with no warning. Your website? That's yours. Nobody can take it away or change the rules on you.
You need both. Not one or the other.
— Chad, A New Dawn AI